What is a Publisher?

A publisher is a collection of placements – and there are several things publishers could refer to. If you’re an advertiser, your publisher is going to be your traffic source or it could be an actual publisher that you’re doing direct buys through. If you’re using the same ad tag across multiple traffic sources, then a publisher is more like a campaign.

What is a Placement Type?

Placements are a collection of ad groups – and they’re always defined by the creative size. When setting up a placement, the placement type is the creative size for that placement. For example, if you create a placement that’s 300×250, all of the ads within that placement will be 300×250.

Why Do I Need to Set Up Multiple Ad Groups?

Ad groups are a collection of ads. One reason to create more than one ad group is to save time if you are targeting a group of ads in a specific way. Grouping them together allows you to set up targeting on the ad group which is applied to all ads in the group, instead of setting up targeting for each individual ad. While this is not a necessary step, it is definitely a beneficial best practice and we highly recommend it.

What is the Difference Between a Publisher Login and a User Login?

By creating multiple user logins within your account, you can assign specific control to different users on a publisher level. For example, if you have certain campaigns or publishers assigned to different people within your organization, this is a great option for users to be able to manage their campaigns without seeing other users campaigns. With user access, you can change ads, upload new ads, and access the full navigation menu.

If you’re an advertiser and you’re doing direct buys with publishers, you might want to give a publisher account access so they can see statistics for everything running on their page. A publisher login only gives access to view statistics for a specific publisher, and (when permission is given) can approve or disapprove ads.

How Do I Enable a Login?

For a user login, access is given under the “Users” tab. Click “Create User”, input the new account information, then select which permissions you’d like to give and click “Next Step” down at the bottom. You can now select which publishers you’d like to give your user access to from the drop down menu. You can also customize how much access you’ll allow the user for each individual publisher.

For a publisher login, access is given through the “Home” tab (this is the Publishers page). Click the “Edit Publisher” box and then check “Enable Login”. Here you can create login information and select which statistics you’ll allow your publisher to view. NOTE: When you first create a publisher, AVID prompts you to create a username. This is the username your publisher will use to login, and it cannot be changed.


Once you’ve saved the new user, AVID doesn’t send an auto-email with login information, so be sure to give them their login information separately.

What is a Text Ad Style? 

In AVID, “text ads” refer to native ads, which are ads that appear to be a part of the page, as opposed to a separate ad. The “text ad” name refers to the fact that this style uses CSS text and HTML code to define the ad. In order to create a new native ad, you will create the placement size and then a text ad style that is the same size.

Native ads statistically have higher click through rates, and higher visibility. The best native ads will blend seamlessly with the rest of the page and provide an organic user experience. You can also save money using native ad styles by showing multiple ad angles in a single impression. Each impression is tracked individually and can be randomly rotated.

How Do I Use Targeting?

Targeting allows you to show ads to specific audiences based on the conditions you set up. It can be set up on an ad group level or on an ad level under the section labeled “Targeting”. Targeting must be enabled for a placement in order to be used, and there must be at least one targeting profile in place within the ad group or ad.

Any conditions added to the same profile will be AND conditions, meaning that all conditions must be met in order for the ad or ad group to be served. To create OR conditions, you will create a new profile. If there is more than one profile, then all conditions in Profile 1 must be met OR all conditions in Profile 2 must be met, etc. for the ad or ad group to be served.


If you have targeting set up that will potentially stop an ad from being displayed, you must have a backup ad(s) that either has the equal inverse targeting or has no targeting. If this is not done, you run the risk of being charged for an impression WITHOUT SERVING AN AD.

What Conditions Can I Target By?

AVID allows you to enable a number of targeting options to control conditions upon which your ads are being served, including GEO, SubID, Browser, IP, Device Type, Carrier/ISP,  IP Type, and Proxy IP Address.

What is the Difference Between Raw Tracking and Unique Tracking?

You can choose if a placement’s click tracking is raw or unique. Raw tracks every click, while unique tracks one click per IP address depending on the amount of time you designate. You can adjust the unique click TTL settings to refresh after a certain number of hours, and input how many hours you’d like to set it for.

How Do I Optimize My Ads?

You can optimize ads as a group or individually by going to the “Placement Details” and clicking “Edit Ad Group” or “Edit Ad”. Change the distribution weight and save. You can also turn ads on or off from the “Placement Details” page.

What Does the Weight Mean?

Weighting determines how often an ad group or ad is shown in relation to the other ad groups or ads. Ad groups or ads with a higher weight will be shown more than ad groups or ads with a lower weight.

For Example:

  • Ad Group 1, Weight 1
  • Ad Group 2, Weight 3

Out of 1,000 impressions, Ad Group 1 will be served 250 times and Ad Group 2 will be served 750 times (because this example shows a 3:1 ratio).

Can I Use AVID as a Whitelabel Solution?

Yes. With AVID’s whitelabeling capabilities, you are able to set up a custom login page with your own logo, and replace the logo in the top left corner of the AVID platform. When enabled, our whitelabeling feature is found under settings. Reach out to your account representative if you’d like to enable whitelabeling.

What Is A Click Macro?

A click macro is a way for a third party (like DoubleClick, or a demand side platform) to track clicks on an ad that is hosted on an ad server. When you click the “Enable Click-Macro” button in the “Get Tag” screen, it adds &cm=[CLICK-MACRO-URL-HERE]. “[CLICK-MACRO-URL-HERE]” is a placeholder and should be replaced with the appropriate click macro code. The tag will also work if the ‘cm’ value is left blank.

Why Isn’t My Click Macro Working?

The click macro is usually surrounded by {} or %% (i.e. {clickurl_dbl_esc} or %%clickurl_dbl_esc%%). Frequently click macros get set up without this code, which breaks the link. Contact your DSP to get the correct click macro code. Also, make sure you’re using an escaped macro.

What If I Don’t Use My Subscription?

We are the fastest, most reliable ad server in the marketplace, and we guarantee you’ll love AVID. In fact, we’re so confident you’ll love us, we have a 30-day money back guarantee. We also make it easy for you to work with your traffic flow by offering month-to-month subscriptions, and we give you the ability to upgrade or downgrade your plan each month.

If I’m Already Using a Platform to Serve My Ads, Why Do I Need AVID?

A lot of our clients use platforms like DoubleClick, demand side platforms, and ad exchanges in conjunction with AVID because you can create an ad tag and use it across multiple traffic sources. Instead of monitoring three different campaigns in three different systems, you can access it all right from AVID. Whether you’re editing ads, optimizing your campaigns, or analyzing your reporting – it’s all in one central location.

Updated on February 10, 2017

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